Friday, September 14, 2012

Capital hotels had lower July occupancy - Sacramento Bee

Sacramento-area hotels saw occupancy levels dip in July.

The San Francisco office of industry tracker and consultant PKF Consulting USA said the average occupancy rate was 69.5 percent, down from 73.3 percent in June and 72.1 percent in July last year.

The July level was just below the the 70 percent occupancy threshold that is generally considered the point at which hotels can raise room rates and generate more revenue.

However, through seven months, the average occupancy rate in the Sacramento area continues to go up â€" 68.1 percent, up from 66.2 percent in the same period of 2011.

The average daily room rate in the Sacramento area in July was $91.56, down from $92.94 in June but up slightly from $94.90 in July 2011.

Revenue per room in July was $63.62, down from $68.09 in June and $65.63 in July last year.

The Northern California region was led by San Francisco, with an 89.5 percent occupancy rate in July, but that was down a bit from 89.8 percent in the year-ago period.

â€" Mark Glover

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